Terms and Conditions
This agreement applies as between you, the User of this Website or Purchaser and Serious Fishing, the owner(s) of this Website. Your agreement to comply with and be bound by these Terms and Conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these Terms and Conditions, you should stop using the Website immediately.
No part of this Website is intended to constitute a contractual offer capable of acceptance. The Purchaser’s order constitutes a contractual offer and our acceptance of that offer is deemed to occur upon our sending a dispatch email to the Purchaser indicating that the order has been fulfilled and has been dispatched.
1. Definitions and Interpretation
In this Agreement the following terms shall have the following meanings:
“Account” means collectively the personal information, Payment Information and credentials used by Users to access Paid Content and / or any communications System on the Website;
“Carrier” means any third party responsible for transporting purchased Goods from our Premises to customers;
“Content” means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Website;
“Goods” means any products that Serious Fishing advertises and / or makes available for sale through this Website;
“Serious Fishing” means Vision EBusiness Limited trading as Serious Fishing, 27-28 The Courtyard Galgorm Castle, Co. Antrim, BT42 1HL, United Kingdom.
“Service” means collectively any online facilities, tools, services or information that Serious Fishing makes available through the Website either now or in the future;
“Payment Information” means any details required for the purchase of Goods from this Website. This includes, but is not limited to, credit / debit card numbers, bank account numbers and sort codes;
“Purchaser” means any person or business that buys Goods from Serious Fishing from this Website;
“Purchase Information” means collectively any orders, invoices, dispatch notes, receipts or similar that may be in hard copy or electronic form;
“Premises” Means our place(s) of business located at Serious Fishing, 27-28 The Courtyard Galgorm Castle, Co. Antrim, BT42 1HL, United Kingdom.
“System” means any online communications infrastructure that Serious Fishing makes available through the Website either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
“User” / “Users” means any third party that accesses the Website and is not employed by Serious Fishing and acting in the course of their employment; and
“Website” means the website that you are currently using (www.seriousfishing.com) and any sub-domains of this site (e.g. sub-domain.) unless expressly excluded by their own terms and conditions.
2. Business Customers
These Terms and Conditions apply to business and non-business customers.
3. International Customers
If Goods are being ordered from outside Serious Fishing country of residence, import duties and taxes may be incurred once the Goods reach their destination. Serious Fishing is not responsible for these charges and we undertake to make no calculations or estimates in this regard. If a Purchaser buying internationally, they are advised to contact their local customs authorities for further details on costs and procedures. The Purchaser of the Goods will also be the importer of record and as such should ensure that the purchase is in full compliance with the laws of the country into which the Goods are being imported. Please be aware that Goods may be inspected on arrival at port for customs purposes and Serious Fishing gives no guarantee that the packaging of the Goods will be free of signs of tampering.
4. Intellectual Property
4.1 Subject to the exceptions in Clause 5 of these Terms and Conditions, all Content included on the Website, unless uploaded by Users, including, but not limited to, text, graphics, logos, icons, images, sound clips, video clips, data compilations, page layout, underlying code and software is the property of Serious Fishing, our affiliates or other relevant third parties. By continuing to use the Website you acknowledge that such material is protected by applicable United Kingdom and International intellectual property and other laws.
4.2 Subject to Clause 6 you may not reproduce, copy, distribute, store or in any other fashion re-use material from the Website unless otherwise indicated on the Website or unless given express written permission to do so by Serious Fishing.
5. Third Party Intellectual Property
5.3 Unless otherwise expressly indicated, all Intellectual Property rights including, but not limited to, Copyright and Trademarks, in product images and descriptions belong to the manufacturers or distributors of such products as may be applicable.
5.4 Subject to Clause 6 you may not reproduce, copy, distribute, store or in any other fashion re-use such material unless otherwise indicated on the Website or unless given express written permission to do so by the relevant manufacturer or supplier.
6. Fair Use of Intellectual Property
Material from the Website may be re-used without written permission where any of the exceptions detailed in Chapter III of the Copyright Designs and Patents Act 1988 apply.
7. Links to Other Websites
This Website may contain links to other sites. Unless expressly stated, these sites are not under the control of Serious Fishing or that of our affiliates. We assume no responsibility for the content of such websites and disclaim liability for any and all forms of loss or damage arising out of the use of them. The inclusion of a link to another site on this Website does not imply any endorsement of the sites themselves or of those in control of them.
8. Links to this Website
Those wishing to place a link to this Website on other sites may do so only to the home page of the site Serious Fishing without prior permission. Deep linking (i.e. links to specific pages within the site) requires the express permission of Serious Fishing to find out more please contact us by email at firstname.lastname@example.org or Telephone +44 (0) 28 2566 0873.
9. Use of Communications Facilities
9.5 When using the enquiry form or any other System on the Website you should do so in accordance with the following rules:
9.5.1 obscene or vulgar language must not be used;
9.5.2 Content that is unlawful or otherwise objectionable must not be submitted. This includes, but is not limited to, Content that is abusive, threatening, harassing, defamatory, ageist, sexist or racist;
9.5.3 Content that is intended to promote or incite violence must not be submitted;
9.5.4 it is advised that submissions are made using the English language(s) as we may be unable to respond to enquiries submitted in any other languages;
9.5.5 the means by which Users identify themselves must not violate these Terms and Conditions or any applicable laws;
9.5.6 Users must not impersonate other people, particularly employees and representatives of Serious Fishing or our affiliates; and
9.5.7 our System must not be used for unauthorised mass-communication such as “spam” or “junk mail”.
9.6 You acknowledge that Serious Fishing reserves the right to monitor any and all communications made to us or using our System.
9.7 You acknowledge that Serious Fishing may retain copies of any and all communications made to us or using our System.
9.8 You acknowledge that any information you send to us through our System or post on the inquiry form may be modified by us in any way and you hereby waive your moral right to be identified as the author of such information. Any restrictions you may wish to place upon our use of such information must be communicated to us in advance and we reserve the right to reject such terms and associated information.
10.9 When purchasing Goods on this Website and to use the enquiry facilities Users are given the option to create an Account which will contain certain personal details and Payment Information which may vary based upon a User’s use of the Website as we may not require payment information until a purchase is to be made. By continuing to use this Website you represent and warrant that:
10.9.8 all information you submit is accurate and truthful;
10.9.9 if you are buying on behalf of your employers, you have the authority to submit Payment Information where any such authority is required; and
10.9.10 You will keep this information accurate and up-to-date.
Your creation of an Account is further affirmation of your representation and warranty.
10.10 It is recommended that you do not share your Account details, particularly your username and password. Serious Fishing accepts no liability for any losses or damages incurred as a result of your Account details being shared by you. If you use a shared computer, it is recommended that you do not save your Account details in your internet browser.
10.11 If you have reason to believe that your Account details have been obtained by another without consent, you should contact Serious Fishing immediately to suspend your Account and cancel any unauthorised purchases that may be pending. Please be aware that purchases can only be cancelled until they are dispatched. In the event that an unauthorised purchase is dispatched prior to your notifying us of the unauthorised nature of the purchase, Serious Fishing accepts no liability or responsibility and you should make contact with the Carrier detailed in the Purchase Information.
10.12 When choosing a username Users are required to adhere to the terms set out above in Clause 9. Any failure to do so could result in the suspension and/or deletion of your Account.
11. Termination and Cancellation
11.13 Either Serious Fishing or a User may terminate an Account. If Serious Fishing terminates your Account, you will be notified by email and an explanation for the termination will be provided. Notwithstanding the foregoing, we reserve the right to terminate without giving reasons.
11.14 If Serious Fishing terminates an Account, any current or pending purchases on your Account will be cancelled and will not be dispatched.
11.15 Serious Fishing reserves the right to cancel purchases without stating reasons, for any reason prior to processing payment and dispatch.
11.16 If purchases are cancelled for any reason prior to dispatch Purchasers will be refunded any monies paid in relation to those purchases.
11.17 If a User terminates their Account any non-dispatched purchases will be cancelled and a full refund of any monies paid in relation to those purchases will be paid through the payment method used when the Goods were purchased.
12.18 Any and all invoices are due for payment on the date shown on the invoice, unless alternative arrangements have been agreed between the Purchaser and Serious Fishing.
13. Goods, Pricing and Availability
13.19 Whilst every effort has been made to ensure that all graphical representations and descriptions of Goods available from Serious Fishing correspond to the actual Goods, Serious Fishing is not responsible for any variations from these descriptions. This does not exclude our liability for mistakes due to negligence on our part and refers only to variations of the correct Goods, not different Goods altogether. Please refer to Clause 16.1 for incorrect Goods.
13.20 Where appropriate, you may be required to select the required [size] [model] [colour] [number] [other features] of the Goods that you are purchasing.
13.21 Serious Fishing does not represent or warrant that such Goods will be available. Stock indications are provided on the website, however these may not take into account sales that have taken place during your visit to the website.
13.22 All pricing information on the Website is correct at the time of going online. Serious Fishing reserves the right to change prices and alter or remove any special offers from time to time and as necessary.
13.23 In the event that prices are changed during the period between an order being placed for Goods and Serious Fishing processing that order and taking payment, you will be contacted prior to your order being processed with details of the new price;
13.24 Discount codes will only apply to items that are full RRP or up to 10% off. The following items will be excluded: C&F Design, Hardy, Regal Engineering, RodMounts, Scientific Anglers, Scott, Simms, Smith Creek, Smith Optics, Sondergaard, Waterworks Lamson, and any items discounted greater than 10%.
14.25 Title in Goods will not pass to the Purchaser until the full purchase price for those Goods has been received by Serious Fishing. Title remains with Serious Fishing until payment is complete.
15.26 Serious Fishing makes no warranty or representation that the Website will meet your requirements, that it will be of satisfactory quality, that it will be fit for a particular purpose, that it will not infringe the rights of third parties, that it will be compatible with all systems, that it will be secure and that all information provided will be accurate. We make no guarantee of any specific results from the use of our Services.
15.27 No part of this Website is intended to constitute advice and the Content of this Website should not be relied upon when making any decisions or taking any action of any kind.
15.28 No part of this Website is intended to constitute a contractual offer capable of acceptance.
15.29 Whilst Serious Fishing uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, all Users are advised to take responsibility for their own security, that of their personal details and their computers.
16. Changes to the Service and these Terms and Conditions
Serious Fishing reserves the right to change the Website, its Content or these Terms and Conditions at any time. Users and Purchasers will be bound by any changes to the Terms and Conditions from the first time the Website is used by them following the changes. If Serious Fishing is required to make any changes to Terms and Conditions relating to sale of Goods by law, these changes will apply automatically to any orders currently pending in addition to any orders placed by Purchasers in the future.
17. Availability of the Website
17.30 The Service is provided “as is” and on an “as available” basis. We give no warranty that the Service will be free of defects and / or faults. To the maximum extent permitted by the law we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality.
17.31 Serious Fishing accepts no liability for any disruption or non-availability of the Website resulting from external causes including, but not limited to, ISP equipment failure, host equipment failure, communications network failure, power failure, natural events, acts of war or legal restrictions and censorship.
18. Limitation of Liability
18.32 To the maximum extent permitted by law, Serious Fishing accepts no liability for any direct or indirect loss or damage, foreseeable or otherwise, including any indirect, consequential, special or exemplary damages arising from the use of the Website or any information contained therein. Users should be aware that they use the Website and its Content at their own risk.
18.33 Nothing in these Terms and Conditions excludes or restricts Serious Fishing’ liability for death or personal injury resulting from any negligence or fraud on the part of Serious Fishing.
18.34 Nothing in these Terms and Conditions excludes or restricts Serious Fishing’ liability for any direct or indirect loss or damage arising out of the incorrect delivery of Goods or out of reliance on incorrect information included on the Website.
18.35 Whilst every effort has been made to ensure that these Terms and Conditions adhere strictly with the relevant provisions of the Unfair Contract Terms Act 1977, in the event that any of these terms are found to be unlawful, invalid or otherwise unenforceable, that term is to be deemed severed from these Terms and Conditions and shall not affect the validity and enforceability of the remaining terms and conditions. This term shall apply only within jurisdictions where a particular term is illegal.
19. No Waiver
In the event that any party to these Terms and Conditions fails to exercise any right or remedy contained herein, this shall not be construed as a waiver of that right or remedy.
20. Previous Terms and Conditions
In the event of any conflict between these Terms and Conditions and any prior versions thereof, the provisions of these Terms and Conditions shall prevail unless it is expressly stated otherwise.
21. Third Party Rights
Nothing in these Terms and Conditions shall confer any rights upon any third party. The agreement created by these Terms and Conditions is between you and Serious Fishing.
Serious Fishing may from time to time send you information about our products and/or services. If you do not wish to receive such information, please advise us: email@example.com