Hopefully, you won't need to return an item, however, if you do, it is our aim to make this as simple as possible. By following the guidance below you can help us to help you when a product is not what you expected, or is faulty. Your statutory rights are not affected by this guidance.If you have any questions please call our customer service team on +44 (0)28 2585 0000


Certain items are excluded from the guarantee. These include goods that are made to measure, cut or mixed to your requirements, also, you cannot return unwanted items where the sealed or labelled product box/packaging has been opened.

Some items that are being returned may incur a handling charge. For any queries regarding any part of the returns process contact us via email using or telephone us on +44(0)28 2585 0000.

If your product was delivered directly by our supplier please call +44(0)28 2585 0000. and we will arrange for the supplier to collect it from you. Some collections may incur a charge.

To return an item you can either:

Send it back from your local post office using a Returns form. Post office return is not available for some items over 1m in length and 2kg in weight. For these items please call our customer service team for further advice.

We also offer a carrier pick up service for larger items, however, depending on the circumstances, this may incur a charge. For more information call our customer service team on +44 (0)28 2585 0000.

*Please note - unless the product is faulty or defective, return postage cost is the responsibility of the customer.

Please send all returns to:

Serious Fishing - Returns Department
Unit 6 Pennybridge Business Park
Pennybridge Industrial Estate
Co. Antrim
BT42 3HB
United Kingdom


If you purchased the item less than 30 days ago you can return it under our 30 Day Money Back Guarantee. Please make sure that you return all component parts and any promotional items received. You should include your invoice and a completed returns form. Please ensure that any products that required to be fuelled or contain liquids are drained before return. If the item has already been installed, call us on +44(0)28 2585 0000 for further advice.

If you purchased the item more than 30 days ago our aim is to get the problem put right as quickly as possible. Depending on the circumstances, we may offer a repair or where this is not possible we may replace the item with the same or an equivalent model.

Initially: Check if the manufacturer offers a helpline, repair or warranty service. Using this service may be the fastest way to get the problem put right. If there is no warranty or repair service, or if you wish to return a faulty item: Call us on +44(0)28 2585 0000 to make arrangements.

Please remember to include your returns form and ensure that all products are suitably packaged before returning them.


Occasionally parcels are returned to us as undeliverable.  We cannot re-dispatch orders that have been returned to us.  When a carrier returns a parcel as undeliverable we’ll issue a refund, including the minimum delivery cost.

If you’d still like to purchase the items in a parcel that has been returned to us as “undeliverable” you’ll need to place a new order.  Simply login to your account and reselect the order or place a new order.

A parcel might be returned as undeliverable for several reasons: 

  • Incorrect Address.  If the address is incorrect or outdated the parcel will typically be returned to us by the carrier or the unintended recipient.  Please double-check the address carefully when placing your order.
  • Incorrect address format. If our system doesn't recognise the way an address was entered the parcel may be assigned to a carrier that can't deliver to that address.
  • Failed delivery attempts. Most of our carriers will make more than one attempt to deliver a parcel. If they find that they can't successfully deliver your parcel it'll be returned to us.
  • Refused by recipientA gift recipient who isn't expecting a gift may refuse a parcel if they believe it's being delivered to them by mistake. In this case we'll refund the gift purchaser and let them know by e-mail. If you want to place a new order for the gift, you may want to let the recipient know that a surprise is on the way.
  • Illegible addressIn rare cases address labels may become impossible to read in transit. If that happens a carrier will return the parcel to us.
  • Damaged in transitIf a parcel is damaged while it's on its way to you the carrier may return it without attempting delivery.


Simply return the unwanted item following our returns procedure and place a new order online for the product you'd like. (Your refund may take up to 14 days).


If you return your purchase by post or courier after the period outlined above (with the exception of faulty or damaged goods), we reserve the right not to offer you a refund in full.  We may instead return your purchase to you.  Prior to sending it, you will be charged the delivery fee applicable to the products and your location.

Return of Christmas Gifts
As a goodwill gesture we will extend the timescales for return of goods purchased as Christmas Presents to 25 January. To qualify for this extension the following conditions apply:

  • The item must be returned at the recipients cost and be received by us no later than 25 January
  • The return should clearly state "Unwanted Gift" and provide the original order number and purchasers name.
  • The sender must provide their email address with the return
  • If the above conditions are met we will issue a refund to the original purchaser.

The same exclusions on returns as mentioned in the paragraphs above apply to the return of Christmas Gifts. 


For online or telephone purchases, we will refund the standard delivery charge, provided you return the full order.  If you are only returning some of the items on your order, then we will only refund the cost of those items.

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